Contact & About
I study how experiences shape the way people perceive, engage with, and remember places, technologies, and cultural environments. My research focuses on experiential marketing, consumer behavior, and user and visitor experience, particularly within immersive digital environments such as virtual reality.
My interest in experience as a field of study began long before it became an academic topic for me. I have always been fascinated by the moments that shape how we interpret the world: walking through the streets of a city for the first time, witnessing strangers from completely different backgrounds sing the same song together at a concert, feeling the quiet sense of freedom during a walk in nature, or observing how shared acts of support create a sense of connection between people. These encounters—sometimes planned, sometimes entirely unexpected—reveal how individuals construct meaning, emotion, and memory in everyday life.
Over time, this curiosity led me to explore experience from an academic perspective. I became interested in how experiences influence the ways we think, behave, and form relationships with places, objects, and narratives. Today, my research examines how these experiential processes operate within communication, marketing, and cultural environments, and how emerging technologies can reshape them.
During my journey, I was awarded a Fulbright scholarship through the CCID program and spent one year in the United States at Parkland College. This international experience further strengthened my interest in cultural encounters. I completed my undergraduate education at Yaşar University and pursued my master’s and doctoral studies in Advertising at Ege University. My doctoral research examined the relationship between user experience in immersive virtual environments and visitor experience in cultural heritage sites.
Today, my work brings together communication studies, marketing, cultural heritage, and emerging technologies. I am particularly interested in how immersive technologies such as virtual and extended reality (VR/XR) transform audience engagement and create new forms of experiential communication in museums, cultural heritage environments, and brand experiences.
Every great project starts with a shared moment of curiosity. I’m open to talking, collaborating, and building new narratives together.
Let’s create something memorable, together.
YASAR.EDU.TR
Faculty of Communication • Public Relations & Advertising, Izmir, Türkiye